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Our Process

To us, tying a knot is a strategically planned process, weaving important objectives into purposeful and resilient brand infrastructure. Open lines of communication mean that as our client, you have direct access to anyone in the agency. So if you have a question, or want to make a change, you can speak directly to the person involved.

Make sense? Of course it does.

COLLECT

Building knowledge through in-depth research reveals important insights into your brand, your consumer, and both the macro and micro environments in which they consume. This creates the benchmark from which we can develop key objectives, which will guide us through our strategic processes.

Strategize

By aligning our ideas to your key objectives, and by communicating the essence and vision of your brand to the lives and lifestyle profiles of those who love you the most, we can enhance the brand experience, communicate poignantly and build sustainable equity for your brand.

COMMUNICATE

Transparent, constant and consistent communication with our clients, as well as internally between our team members, means that we do not work in isolation and allows us to keep all relevant parties in the loop.

Process

Collaborate

Sharing our accumulated knowledge and experience through a unique Twyne perspective allows us to lay down an important foundation onto which ideas can be built. Our ideas act as a creative vehicle, adding flair to a strong and sustainable brand infrastructure.

CREATE

With content that is rich, relevant and emotive and with a meticulous plan as to how objectives should unfold, we bring our ideas to life with great vigour and discipline. We keep a close eye on the roll-out of our strategies and the performance of our creative assets, ensuring that goals are achieved, targets are met and that equity can be measured in terms of ROI, Return On Ideas, that is!

COLLECT

Building knowledge through in-depth research reveals important insights into your brand, your consumer, and both the macro and micro environments in which they consume. This creates the benchmark from which we can develop key objectives, which will guide us through our strategic processes.

COLLABORATE

Sharing our accumulated knowledge and experience through a unique Twyne perspective allows us to lay down an important foundation onto which ideas can be built. Our ideas act as a creative vehicle, adding flair to a strong and sustainable brand infrastructure.

STRATEGIZE

By aligning our ideas to your key objectives, and by communicating the essence and vision of your brand to the lives and lifestyle profiles of those who love you the most, we can enhance the brand experience, communicate poignantly and build sustainable equity for your brand.

CREATE

With content that is rich, relevant and emotive and with a meticulous plan as to how objectives should unfold, we bring our ideas to life with great vigour and discipline. We keep a close eye on the roll-out of our strategies and the performance of our creative assets, ensuring that goals are achieved, targets are met and that equity can be measured in terms of ROI, Return On Ideas, that is!

COMMUNICATE

Transparent, constant and consistent communication with our clients, as well as internally between our team members, means that we do not work in isolation and allows us to keep all relevant parties in the loop.

About Us
We’d like nothing more than for you to meet the team. So, if we sound like the kind of people you’d like to work with, you know what to do! With our headquarters based in Johannesburg South Africa, we are privileged to have an ever-increasing national footprint, with representatives in both Cape Town and KwaZulu Natal too. So wherever you may be, there will always be a strand waiting to accommodate your request.
Connect
Phone Jhb: +27 (0) 11 462 0111
Phone Cpt: +27 (0)74 139 0918